Flyers are one of the most traditional and reliable advertising tools at your disposal. We see them everywhere: on local bulletin boards, in our post boxes, on the street, in stores and shops, and nearly any other communal space you can think of.

Flyers are a very effective medium for delivering information straight to your target audience but for yours to stand out, your design must be eye-catching, clear, and memorable. Your goal is to grab and hold people’s attention long enough to keep them reading. Let us take you through some of the essential elements you need to produce a flyer that pops.

Let’s dive in!

An Eye-Catching Headline

We’ve already established that a flyer needs to capture the attention of its readers immediately. The most effective way to do this is with an eye-catching headline. The headline is the first thing a person reads, so it must be chosen with care.

To grab a reader's attention, people often use buzz words like “Sale!” or “Open Now”. You might also phrase headlines as questions, such as “Have you ever wondered…?” or “Want to know the secret to…?”. Whatever format you decide, your headline must provide a clear insight into what we are about to read, or at least provoke enough curiosity to leave us wanting more.

Clear, Concise Information

With our headline sorted, we can focus on the body content of the flyer. Before you even begin writing, you need to think about your audience and the information you want to communicate. As a general rule, the information on your flyer should answer these questions:

• What is this flyer about?
• What do I want readers to do?
• Where/when can they do it?

Real estate on your flyer is precious and you have only seconds of your readers’ attention at best. The content must be straightforward, efficiently worded, and easy to navigate, so your readers can quickly scan and find the information they need. Pay close attention to your flyer's layout, ensuring that your message isn't lost in cluttered space. A great tip is to write a few drafts of your content and then cut out any information that is not necessary for your reader.

Don't forget to include a clear CTA (call to action). Whether you want your audience to sign up for your email list or come to an address for an appointment, you need to make this abundantly clear. If you have created a double-sided flyer, try to include your contact details on both pages.

A Striking Colour Scheme

When professionals make flyers, they use something called “colour psychology” to decide on their colour scheme. In colour psychology, it is said that different colours often evoke different emotional responses in humans. For example, yellow is associated with feelings of happiness and warmth. Red symbolises love and romance, blue is calming, orange is happy and exciting and so on.

However, don’t simply choose your colour scheme based on emotional responses. If your business already has a logo or associated colours, then be sure to add those to your flyer so your viewers can quickly recognise your brand.

Impactful Imagery

Our final tip for creating stunning flyers is to be sure to use images that make an impression. Along with your headline, your main image can often be used to grab a reader’s attention. One large image will usually have more of an impact than a smattering of smaller images. When choosing your images, make sure they are in line with your message, formatted in high resolution, and sized correctly for your flyer.

Make your message fly with Repro Graphics

As you can see, many design elements must come together to create a stunning flyer. If you can get it just right, however, your flyers will be an extremely effective way to spread your brand's message.

If you need any more advice on printing services and flyer design in Auckland, contact the team at Repro Graphics today or pay a visit to our Takapuna print shop.